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AVENGERS ASSEMBLE!

In late 2011, Marvel Studios reached out to Perception to help generate a range of various designs for their 2012 release of The Avengers. Already in the Post Production phase, Marvel knew from past projects that Perception would be able to jump aboard this fast moving freight train with the speed and agility to keep up with a massive scale project that was still taking shape. The following are just some of the various screen-tests, designs and composites that Perception assembled… stay tuned for more, as plenty of additional work will be revealed on the DVD release later this year!

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ACURA DEALERSHIP

One of the first sequences we were asked to work on involved Steve Rogers (aka Captain America) becoming accustomed to the modern world. As he wanders the streets of New York, he walks past a Acura dealership with a sophisticated holographic or "smart glass" display. We explored numerous options to give director Joss Whedon a choice as to how sophisticated or advanced the display should be.

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ACURA MOTION TESTS

We took the time to develop two of the options into motion-tests, which helped accentuate the level of detail and sophistication within the graphic elements. The first was more elaborate:

Avengers_Acura_MoTest_2

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APPROVED CONCEPT

The second test was more restrained, giving the display more of a present-day feel. This approach was ultimately selected for use in the film.

Avengers_Acura_sound

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THE WORLD SECURITY COUNCIL

In anticipation of additional sequences being filmed, Perception worked closely with Marvel's VFX Supervisor Janek Sirrs in creating a range of stylistic approaches that would define the mysterious World Security Council.

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WSC LIGHTING TESTS

As Marvel was already running at full tilt preparing for reshoots, Perception provided some relief by quickly shooting a range of lighting tests, allowing Director Joss Whedon to determine the most appropriate look for the sequence, without the need for on-set experimentation. 

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WSC APPROVED LOOK

The approved direction was a stylized treatment that revealed aspects of the character's identities, while still suggesting a sense of uncertainty. Our test was further developed during filming, evolving into the sequence seen in the final film.

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WSC GRAPHIC TREATMENTS

In addition to natural lighting set-ups, Perception explored a range of graphic treatments inspired by the appearance of the WSC in the comic books. These approaches ranged from digital distortion to censoring to abstracted facial recognition technology.

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WSC MOTION TEST

Although the team at Marvel ultimately opted to go with a strictly live-action presentation, during development Joss Whedon and Janek Sirr's were excited enough by some of the graphic concepts that Perception produced in these motion tests.

Avenger WSC MOTION TEST

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QUINJET DISPLAY

Perception was also tasked with creating new content for the main display onboard the QuinJet. Each of the concepts explored were designed to have a Military-like utilitarian approach, as well as being created to match an array of existing displays, all shot practically.

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PEPPER'S PHONE

Perception also explored various designs for the layout of Pepper Pot's cell phone featured in the climax of the film. These designs ranged from something that would feel like an evolution of Tony's "Stark-Tech" phone, to something more like a consumer-grade Stark Phone.

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MORE TO COME

Perception was thrilled to collaborate with Marvel once again, and to be involved in a film that has been received so well. Stay tuned to see more of Perception's work on the Avengers….