The Grid

Starting with visual concepts for forward-thinking interface design for tablet and mobile devices, Perception's collaboration with Fusion Garage blossomed into the design & development of an entire operating system, and an entire promotional campaign. With an interface based around a limitless grid format with a crisp aesthetic, the device's operating system stands above the limitations of Android and iOS. In addition to interface design, an elaborate viral campaign including a mixture of gorilla filmmaking and high-end CG set the stage for the product's debut, and created a massive buzz within the tech industry. A carefully orchestrated launch of the device included a sleek live-action spot, over 60 videos illustrating functions and capabilities, and an entire website, all crafted simultaneously by Perception.