In a way very similar to any of our design-oriented projects, we began by creating a series of styleframes. A wide arrange of options in terms of looks and usability allowed both Perception and the team at Fusion Garage to consider various approaches in a visual sense, ranging from mild to extreme, while also beginning to touch on aspects of usability. A conscious choice was made not to limit the design based on hardware constraints but rather to make adjustments once a UI design was agreed upon. This approach was key to the goal of creating a tablet user experience unlike any other.

 No strangers to making interfaces that jump off the screen and come to life whether real or fictional, the largest challenge throughout the project was creating an user interface that would be intuitive and easy to use, while providing rich layers of functionality. Numerous sketches, wireframes and interactive mock-ups went through rounds of revisions before becoming the operating system's various applications, file structures, browsers, and system menus.Quicknav Development         

Perception was also tasked by Fusion Garage with concepting, directing, editing, creating the visual effects for and finishing 5 viral videos to tease and build buzz around the launch of the new tablet. With scripts provided by Fusion Garage, Perception went in full force creating the five stylistically different pieces: a fake focus group; a live stunt at the WWDC; a parody of the ‘loss’ of the iPhone 4; guerilla video of a re-wiring of the Empire State building; and a parody of the 1985 Apple spot “Lemmings”.

As the user interface was receiving it's final touches and being tested on the hardware side, the team at Perception began to turn their attention to the highly anticipated unveiling of the device, and worked to help make the devices' introduction as dramatic as the device itself. A keynote presentation was crafted by seamlessly transitioning between over 50 animations, each one taking the metaphor of the grid interface to new levels.