Perception

ABC News Vote 2008

Perception designed an entire graphic package for ABC News' coverage of the 2008 election. We created a kit which was rebuilt in VIZ RT, and animated to real time data feeds. Our original logo design was used across all media platforms, including billboards, print ads and outdoors. The package was broadcast on multiple screens in Times Square reaching a crowd of thousands. ABC News' coverage featuring Perception's work was the highest rated broadcast of any network on election night, watched by over thirteen million viewers.