Sony BMG and Director Maurice Marable of Believe Media, sought out Perception’s expertise to create a contemporary graphic reuse of the classic blue note style, to be implemented in a music video for Grammy nominee, Raphael Saadiq’s hit single, “100 Yard Dash”. Shot digitally on the red camera in native 4K, Perception’s workflow between Final Cut and After Effects was seamless. Don’t forget to watch the Grammy’s, February 8th on CBS. Saadiq is nominated for three awards, including R&B album of the year for “The Way I See It”.

Perception designed a series of in-store animationspots for Tylenol’s "Feel Better" campaign, in collaboration with Deutsch, New York. Simplicity and elegance were key components to this campaign.

Perception designed an entire graphic package for ABC News' coverage of the 2008 election. We created a kit which was rebuilt in VIZ RT, and animated to real time data feeds. Our original logo design was used across all media platforms, including billboards, print ads and outdoors. The package was broadcast on multiple screens in Times Square reaching a crowd of thousands. ABC News' coverage featuring Perception's work was the highest rated broadcast of any network on election night, watched by over thirteen million viewers.

Perception was tasked by MMB to craft an energetic set of spots for SUBWAY aimed at kid specific channels. The designs needed to utilize Nickelodeon's Naked Brothers Band and Disney Channel's Phineas and Ferb shows blended seamlessly with SUBWAY's brand.

Marvel Studios and Lionsgate Films tapped Perception to design, animate and direct this :60 HD title sequence for the animated feature Hulk vs. Wolverine. The team at Perception crafted a vast combination of original 3D models, live action footage, unique composting techniques and 2D design to execute this labor of love in only three weeks! 

Perception teamed up with NBC studios to create graphic-driven promotional spots to air in preparation for Superbowl Sunday. This is the first time since 1997 that NBC will be hosting the Superbowl. Tune in for kickoff and watch the Steelers take on the Cardinals for Superbowl XLIII.

Perception collaborated with SPEED to create a 360-campaign for the network’s flagship reality show, Wrecked. The show follows the lives of the O'Hare Towing crew in Chicago as they cooperate with emergency services clearing huge pile-ups and working in the midst of constant danger. Perception shot footage of the towing crew, and then composited it with some of the show’s most devastating crashes to create dynamic framework installments for the multiplatform campaign. Perception’s work continued through the series’ second season with a package of promotional spots.