Perception teamed up with SPEED to develop a fully integrated campaign promoting the network’s first season of the reality series, Bullrun. The show, based on the legendary Bullrun car rally, features twelve teams competing against each other for over 3000 grueling miles. For Bullrun’s second season on SPEED, Perception directed a live action shoot with WWE champion and host Bill Goldberg, who was later composited "larger than life" into environments showcasing the rally. Perception crafted a full graphics campaign for each season, including over 400 broadcast spots, which aired nationally. Check out the progression of our work with SPEED throughout the two seasons.